Business Editors/High-Tech Writers
RALEIGH, N.C.--(BUSINESS WIRE)--March 30, 2004
Built on Years of Behavioral Targeting Experience,
VIBE Creates New Advertising Inventory and
Revenue Possibilities for Online Publishers
Accipiter Solutions, Inc. today announced that PostNewsweek Tech Media, the leading media company in the government technology community, has selected VIBE(TM), Accipiter's Visitor Interest Behavioral Targeting Engine. PostNewsweek will leverage VIBE to access and analyze visitor behavior information to create new online advertising opportunities. The media company has also selected AdBureau, Accipiter's hosted industrial strength ad management platform to deliver their online advertising.
As an easily implemented web-based application, VIBE will allow PostNewsweek to log visitor activity throughout its web sites. This data can be used in combination with other forms of customer information and registration data to deliver timely and precisely targeted promotions and content to PostNewsweek users.
The Internet Publishing team at PostNewsweek knew that certain content areas, such as those focusing on security and enterprise architecture, were most popular with its advertisers. However, there was simply not enough advertising inventory in those areas to meet that demand.
"VIBE should dramatically expand our available advertising inventory by allowing us to display ads related to content in which a user has shown interest, as he or she moves throughout our site," explained Alec Dann, Senior VP of Internet Publishing for PostNewsweek. "Our advertisers are very excited about the promise of new advertising opportunities. We see VIBE as a win for both PostNewsweek and our advertisers."
Moving to VIBE allows Dann and his team to take what they have learned from visitors to the most popular content areas and leverage that knowledge to create better advertising value in other areas of the web site. In addition, they will be able to generate more accurate volume reporting, provide better service, and create higher CPM inventory throughout the entire site.
PostNewsweek understands that the most reliable indicators of a web visitor's interests are how that individual interacts with content and behaves during online transactions. This is why behavioral targeting is the most effective way to create a meaningful connection with online customers and prospects. VIBE simplifies the behavioral targeting process, which will allow PostNewsweek to focus its efforts on maximizing high-value advertising space and raising CPM rates for ad impressions sold on its web sites.
VIBE promises to be an invaluable tool for PostNewsweek and other online publishers, letting them uncover hidden opportunities to reach out to their best online customers. A number of other publishers are already using and benefiting from the technology behind VIBE. They have seen that by targeting users based on specific data or web behavior, they can gain the highest possible value from their ad-serving inventory while increasing marketing revenues.
The Accipiter team was the first to integrate behavioral targeting with ad serving and content management systems more than five years ago as part of the Engage online advertising division. From that experience, they gained an understanding of what customers really want and need from behavioral targeting technology. They combined the best of that original technology with valuable customer insight to create VIBE, an application-independent plug-in platform, providing customers with a highly flexible, scalable and robust solution.
"We were able to take our years of behavioral targeting experience and create a solution that delivers real value to customers like PostNewsweek," said Jeff Wood, vice president of sales for Accipiter. "The industry support and momentum behind VIBE is truly growing. Our customers realize that VIBE is the perfect solution for maximizing high-value CPMs, providing accurate inventory projections, and supplying real-time reporting of visitor interaction and behavior -- all of which contribute to new revenue opportunities for them."
About PostNewsweek Tech Media
PostNewsweek Tech Media is the leading media company in the government technology community, offering focused national publications, Web sites, trade shows and conferences for the government information technology market. PostNewsweek Tech Media produces Government Computer News, a magazine published for government buyers of information technology products and services, and Washington Technology, a magazine for government information technology systems integrators. PostNewsweek Tech Media also produces the FOSE and PSX trade shows. The company also produces a series of smaller conferences, publications, and events. For more information, please visit www.gcn.com, www.washingtontechnology.com and www.fose.com.
About Accipiter
Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter leads the industry with over five years of experience in implementing behavioral targeting technology. To learn more about behavioral targeting and how VIBE makes behavioral targeting a practical reality, please visit http://www.accipiter.com/solutions/vibe.php. For general information, please visit www.accipiter.com.
VIBE is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.
COPYRIGHT 2004 Business Wire
COPYRIGHT 2004 Gale Group
