Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--March 24, 2004
24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Forbes.com, home page for the world's business leaders, has selected Insight XE(TM) as its primary Web analytics tool. Forbes.com has been using Open AdStream(R) Local as its ad serving solution since 2000.
The Web Marketing Association in its 2003 WebAward Competition named Forbes.com as the "Best Media Website." Among the most trusted resources for senior business executives, Forbes.com generates an average of 8 million monthly unique users according to comScore Media Metrix*. In addition to using 24/7 Real Media's Open AdStream Local as its ad serving solution, Forbes.com licenses several Open AdStream Add On Modules, including geo-targeting by Quova, cookie, keyword and Privacy Proxy.
David J. Moore, 24/7 Real Media's chairman and CEO, said, "Forbes.com is consistently on the cutting edge of technological innovation, offering blue chip advertisers exciting media opportunities. Insight XE will provide Forbes.com with real time, actionable information detailing in understandable terminology how visitors are interacting with its Web site. This information will enhance Forbes' marketing initiatives and its ability to offer more value to advertisers, while also increasing site revenue."
Michael Smith, chief technology officer for Forbes.com, said, "We are impressed with 24/7 Real Media's visionary approach to helping publishers with relevant products. By learning how our readers interact with the Forbes.com Web site, we can improve the site as well as increase our advertising revenue. We are particularly excited about its advanced features. For example, we will be able to create a real-time list of the top ten articles readers are visiting and be able to get reports by section and article using the Forbes.com's editorial names for channels and sections, and not technical jargon."
Tony Schmitz, president of technology solutions worldwide for 24/7 Real Media said, "Insight XE will offer Forbes.com intelligence to enhance visitor experience and increase audience time spent on the site. At the same time, the product is innovative and flexible so that Forbes can harness the software to suit its business needs."
Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Media's Insight XE clients are FoxNews.com, Lifetime TV, UAL Loyalty Services and YellowPages.com.
* ComScore Media Metrix 3 month average of December, January and February worldwide unique users.
About Forbes.com
Forbes.com Inc. (www.forbes.com), home page for the world's business leaders and the No. 1 business site on the Web, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools, community and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 1,500 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Voted "Best Media Website" in 2003 by the Web Marketing Association, and min's Best of the Web winner for "Editorial Excellence" in the consumer category, Forbes.com continues to set industry standards for its innovative advertising offerings, and for its award-winning journalism.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of March 24, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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