BURLINGTON, Mass., March 23 /PRNewswire/ -- BURST! Media, an Internet ad services and online ad sales rep company that delivers more than 2 billion advertising impressions for over 2,000 web publishers every month, today announced that DoItYourself.com ( http://doityourself.com/ ) and FreeAdvice.com ( http://freeadvice.com/ ), two Advice Company websites, have begun using AdDesktop(R), BURST! Media's proprietary ad-management technology. One site had previously used Real Media for ad serving, the other had been a DoubleClick client.
AdDesktop is a competitively-priced, hosted, tool set that helps web publishers securely target, serve, track and report the performance of online advertising campaigns. Supported by tier-one infrastructure, including Akamai and Sprint, AdDesktop, is the only ad-management solution certified by BPA International.
FreeAdvice.com features easy-to-understand legal content prepared by top attorneys at over 25 leading American law firms, many of whom are nationally known specialists in their fields. FreeAdvice.com seeks to provide the most useful, easy-to-understand, comprehensive and balanced legal information to consumers and small businesses, and to help people and businesses find answers to their legal questions and solutions to their legal problems.
DoItYourself.com is the leading independent home improvement website featuring home improvement how-to info and home repair tip as well as do it yourself videos and projects. Its 90 active community forums are moderated by home improvement and repair experts.
"AdDesktop gives us all of the essential functions of online ad management without the added cost of unnecessary features," says Brian Brown, Advice Company SVP, Business Development and Marketing. "Along with AdDesktop we get BURST's commitment to individual and highly responsive customer service and customized solutions that will help us maximize revenue from online ad sales."
"We are seeing an increasingly number of sites who want the convenience and ease of use we offer in AdDesktop's ASP ad management product," says Harry Klein, COO of BURST! Media. "Although often characterized by larger ad serving firms as a difficult transition, new users of AdDesktop never miss a revenue opportunity and, in fact, immediately enjoy lower ad serving costs."
Based in Sasaulito, CA with offices in the Metropolitan New York City area, principally at Raritan, New Jersey, Advice Company has a number of other publishing ventures including: AttorneyPages, (http://attorneypages.com/), an easy to use national directory of consumer focused attorneys, lawyers and law firms; Expert Pages (http://expertpages.com/), the Original and Leading Internet directory of expert witnesses and consultants, which has been rated as the "best free directory" by Lawyers Weekly USA; Advice & Counsel Newsletter, a monthly financial security and legally oriented print newsletter distributed each to tens of thousands of clients of such major national and international insurance companies.
BURST! Media is the only Internet advertising services company dedicated to supporting the vital interests of web publishers. Founded in 1995, BURST! provides an ASP model ad management solution (AdDesktop) and reps more than 2,000 websites for national and overseas ad sales. The company was ranked #21 on the 2001 Inc. 500, and #6 on Deloitte & Touche's 2001 New England Technology Fast 50, and continues to be the only online ad services company to earn system certification by BPA International. Privately-held BURST! is headquartered in Burlington, Massachusetts, and maintains offices in Boston, Chicago, Detroit, New York, and San Francisco.
CONTACT: George H. Simpson Communications, +1-212-309-9068, georgehsimpson@att.net, for BURST! Media
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