Business Editors/Real Estate Writers/High-Tech Writers
AUSTIN, Texas--(BUSINESS WIRE)--Sept. 30, 2003
Builder Homesite Inc., the builder industry consortium founded in 2000, has announced that Ashton Woods Homes has recently become its newest member. They join a long list of the nation's leading builders, including Pulte Homes, Centex Corporation, KB Home and Lennar Corporation.
Ashton Woods Homes is a subsidiary of the Great Gulf Group, a fully integrated collection of companies that spans the entire real estate spectrum in North America from land acquisition and development to the design and construction of master-planned communities. Established in 1975 in Toronto, the Ashton Woods Homes philosophy is to build exceptional homes in growth communities and to deliver superior service to its customers.
"It is an honor to be a part of the Builder Homesite consortium," said Tad Serbin, corporate vice president, sales and marketing. "We are proud to be a part of this dedicated group of homebuilders who have also made a commitment to the advancement of technological issues affecting our industry."
"At Ashton Woods Homes we have taken a proactive position regarding technology and the home buying and homebuilding business," added Serbin. "The Builder Homesite consortium has proven to be an excellent source of support for our industry, and most specifically in the use of the Internet in facilitating the home buying process. We currently have full-time, online counselors to field Internet leads immediately and are concentrating our efforts on emerging technology."
NewHomeSource.com, the flagship product of the Builder Homesite consortium, has proved to be an effective and economical marketplace for new home advertising. "Through the cooperative efforts of our builders, the consortium has been able to decrease the cost of Internet advertising while increasing the number of high-quality leads," said Melissa Morman, chief operating officer at Builder Homesite Inc. "As one of America's leading homebuilders, Ashton Woods will increase the strength and effectiveness of the Builder Homesite consortium."
About Ashton Woods Homes
The Ashton Woods Homes commitment to excellence can be seen in dozens of uniquely designed communities in Atlanta, Dallas, Houston, Orlando and Phoenix. With financial strength, local accessibility, hands-on service and accountability, Ashton Woods Homes is backed by an award-winning team of architects and an uncompromising commitment to excellence.
About Builder Homesite Inc. and NewHomeSource.com:
Founded in Austin, Texas, in 2000 by a consortium of 32 of the nation's largest homebuilders, Builder Homesite Inc. (BHI) represents over 225,000 new home sales annually. BHI's mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer Web site offering the most comprehensive information and selection of new homes available on the Internet. Because of their extensive distribution network, many additional builders are making BHI their entry point into the Internet. By providing data to a single source -- New Home Source -- builders can not only be listed on that Web site, but also participate in other BHI online partner channels including Yahoo, eBay, CitySearch, HomeGain, newspaper Web sites and realtor Web sites.
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