Business Editors
CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 19, 2000
AdForce LLC(R), a majority-owned operating company of CMGI Inc. (Nasdaq:CMGI) and a leading online provider of centralized, outsourced ad management and delivery services, today announced AdForce(TM) Desktop 3.2. The latest version of AdForce's powerful advertising management system automates common campaign management tasks and grants easy access to the most frequently used campaign information.
AdForce Desktop 3.2 provides an end-to-end solution for planning and scheduling advertising campaigns. Backed by AdForce's 99.999 percent uptime and sub-0.5 second impression delivery, AdForce Desktop 3.2 is among the fastest and most reliable advertising delivery and management solutions in the industry.
With key new features focused on ease of use, AdForce Desktop 3.2 groups and automates high-demand campaign management tasks, eases access to the most frequently used campaign data and adds Macromedia(TM) Flash banner advertisements to its roster of deliverable media.
Enhanced Network Niche Functionality
AdForce Desktop 3.2 delivers faster, easier campaign scheduling and targeting with expanded network niche functionality. A network niche is a category that groups content units by overall subject. AdForce Desktop 3.2 users can assign a content unit to one or more network niches, giving them greater inventory packaging, selling and targeting capabilities.
New Rich Media Serving Capability
AdForce Desktop 3.2 now has the ability to serve and track Macromedia Flash(TM) banners. Advertisers can take advantage of the rich graphics and interactive quality of Flash banners to increase campaign response rates.
Enhanced Campaign Management Features
AdForce Desktop 3.2 is designed to increase user productivity by automating common tasks associated with ad campaign management, while maintaining explicit control of frequently used campaign data. AdForce Desktop 3.2's new interface facilitates faster campaign copying, rebuying, review and banner rotation functionality.
Powerful Tracking
TrackForce is a subscription service that provides comprehensive ad tracking technology to users of AdForce Desktop 3.2. TrackForce utilizes beacon tags that track customer response to ads to provide AdForce customers detailed information on the effectiveness of campaigns. TrackForce reports help advertisers optimize campaign performance and publishers improve website design by revealing trends in consumer click patterns.
"We continue to enhance AdForce's service offering to improve our customers' experience," said Mark Bonham, vice president of product marketing at AdForce. "The new AdForce Desktop 3.2 interface dramatically improves the versatility and user friendliness of an industry leading product."
Pricing and Availability
AdForce Desktop 3.2 is available now. The software and User Guide are available for download at www.adforce.com. AdForce Desktop 3.2 software is free of charge to AdForce customers who have signed up for AdForce's centralized ad management services. TrackForce is a subscription service available to all AdForce customers. AdForce centralized ad delivery fees vary depending on the volume of online ads delivered. Exact pricing is available by contacting the AdForce sales department at 1-877-ADFORCE or sales@adforce.com.
About CMGI and CMGI @Ventures
CMGI, Inc. (Nasdaq:CMGI), a leading global Internet operating and development company, represents a network of 70 established and emerging companies spanning a range of vertical market segments, including search and portals; infrastructure and enabling technologies; e-business and fulfillment; interactive marketing; and Internet professional services. CMGI leverages the technologies, content and market reach of its extended network to foster rapid growth and industry leadership across the Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI.
CMGI's majority-owned operating companies include Engage (Nasdaq: ENGA), NaviSite (Nasdaq:NAVI), 1stUp.com, Activate, AdForce, AltaVista, CMGion, CMGI Solutions, Equilibrium, ExchangePath, iCAST, MyWay.com, NaviPath, SalesLink, Tribal Voice, uBid.com, and yesmail.com. CMGI @Ventures has ownership interests in 53 companies, including Lycos, Inc. (Nasdaq:LCOS), Critical Path (Nasdaq:CPTH), MotherNature.com (Nasdaq:MTHR), Ventro (Nasdaq:VNTR) and Vicinity (Nasdaq:VCNT).
CMGI's corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. CMGI @Ventures has offices there, as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information, see http://www.cmgi.com/ http://www.cmgi.com and http://www.ventures.com/ http://www.ventures.com.
About AdForce (www.adforce.com)
AdForce, LLC(R), a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong.
This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, functionality and availability of AdForce Desktop 3.2 and the expected interoperability of the technologies and products of AdForce with those of third parties.
The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's technology and products may not successfully interoperate with those of third parties, the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content, and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.
Note to Editors: AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce LLC. All other products and services mentioned may be trademarks or service marks of their respective owners.
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