Australian craft brewer uses e-mail to recruit customers - Weekly Specialty Beer Report
Modern Brewery Age - July 7, 2003
Market access for Australian craft brewers can be even tougher than it is for American crafters, given a distribution system completely dominated by large national companies.
Startup Aussie contract brewer Southern Cross Brewers was faced with t... (Read More)
Who Kidnapped My Keyword? - search marketing
Direct - July 1, 2003, by Lisa Riolo
Byline: LISA RIOLO
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing.
Web publishers are merging the two techniques as they jockey for top search engine placements. But ironically, advert... (Read More)
2003 CIRCULATION EXCELLENCE Awards
Circulation Management - July 1, 2003
It's CM 's privilege to present the recipients of the annual Circulation Excellence Awards, which recognize strategic contributions of circulation to the overall success of consumer and business-to-business magazine publishing companies. The 2003 ... (Read More)
Talking shop: where should you focus your online marketing? Try the office - Net Sales
Entrepreneur - July 1, 2003, by Catherine Seda
Internet users are shopping at work. An estimated 60 percent of the $53 billion spent online in the United States in 2001 occurred at the office, according to research firm ComScore Networks. You can attract the attention--and dollars--of this gro... (Read More)
new & improved - improving online shopping with new technologies - Product/Service Evaluation
Catalog Age - July 1, 2003
Byline: KAREN M. KROLL
SO YOUR COMPANY has been generating online sales for several years now, and your Web business seems to be going fine. If you think this is the time to sit back and relax, think again. Most online marketers have yet to trul... (Read More)
Andy Bourland, Super Genius, Launches Up2Speed, the Best Site Ever About I-Marketing
Business Wire - July 1, 2003
Business Editors/High-Tech Writers
ANDOVER, Mass.--(BUSINESS WIRE)--July 1, 2003
(This press release is dedicated to the rock stars at Slashdot.org. Why? Let's face it: press releases are kind of bogus, so we may as well be shameless about it:... (Read More)
SECURE-RES.COM Announces Marketing Alliance With EZ Yield.com Formed to Provide a Complete Internet Marketing Solution for the Hotels
Business Wire - June 23, 2003
Business Editors
JACKSONVILLE, Fla.--(BUSINESS WIRE)--June 23, 2003
SECURE-RES.COM(TM), a leading supplier of hospitality marketing services and solutions, including booking engines, GDS connectivity, call center services, Search Engine Optimi... (Read More)
AD:TECH San Francisco 2003 Exhibitor Profiles
Business Wire - June 16, 2003
Business/Technology Writers
AD:TECH San Francisco 2003
SAN FRANCISCO--(BUSINESS WIRE)--June 16, 2003
AD:TECH San Francisco 2003 takes place June 16-18 at the Palace Hotel in San Francisco, California. For more information about the event vis... (Read More)
SECURE-RES.COM Launches Internet Marketing Seminars
Business Wire - June 3, 2003
Business Editors/Travel Writers
JACKSONVILLE, Fla.--(BUSINESS WIRE)--June 3, 2003
SECURE-RES.COM is a leading supplier of hotel website booking engines, web services and proactive marketing services.
They serve 800 hotels in the United State... (Read More)
World Golf League Launches DRTV Effort - Brief Article
Direct - June 1, 2003, by Richard H. Levey
Byline: RICHARD H. LEVEY
The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional tournaments.
The campaign includes a 30-minute infomercial, wh... (Read More)
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