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Home | Articles | Article

BrightStreet acquired by e-centives - Brief Article

Telecomworldwire - March 1, 2002

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Online direct marketing technologies and services provider e-centives Inc has completed the acquisition of the assets of BrightStreet Inc, a developer of promotional and data tracking technologies.

Customers of e-centives will now have access to Internet marketing applications that enable them to use the Internet to deliver marketing programmes and promotions, track redemptions to identify customer purchase behaviour and target customers using data modelling.

The financial terms of the acquisition were not disclosed.

((Comments on this story may be sent to tww.feedback@m2.com))

Discuss this issue in the live discussion forums now.

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