NEW LISTS
SPORTS SECTION CATALOG
The more than 43,000 customers of Sports Section catalog have bought caps, jerseys, mugs, towels, pins, and other collectibles and novelties inscribed with the logo of a favorite team.
Cost: $100/M
Selects: state, SCF, zip
Contact: Statlistics, 203-778-8700 or www.statlistics.com
AUSTINNATURAL.COM
More than 23,000 consumers have purchased vitamins, skincare items, dietary aids, and weight-loss products from the Austinnatural.com Website. Buyers, of whom 47% are women, have an average age of 38, and a median income of $40,000.
Cost: $95/M
Selects: state, SCF, zip
Contact: List Counsellors, 609-259-0600
COMPOSTUMBLER
This list consists of nearly 133,000 12-month buyers/inquirers of ComposTumbler, a product that produces garden compost, from PBM Group. Buyers are homeowners who spend time and money cultivating home gardens; they have a household income of $40,000.
Cost: $70/M
Selects: state, SCF, zip
Contact: RMI Direct Marketing, 203-798-0448 or www.rmidirect.com
OUTDOOR SPORT BUYERS
During the past 12 months, these nearly 316,000 outdoor enthusiasts have purchased fishing equipment, hunting weapons, and camping gear. Buyers, of whom 66% are men, spent an average of $78.50 an order.
Cost: $80/M
Selects: state, SCF, zip, gender
Contact: Leon Henry, 914-723-3176 or www.leonhenryinc.com
SCHOLASTIC AT HOME CLUBS
The 6 million names on this list are former Scholastic continuity-club members who have purchased children's books, encyclopedias, and other products. Club members are primarily women with families.
Cost: $75/M
Selects: state, SCF, zip, gender of parent, gender of child, age of child
Contact: List Services Corp., 203-791-4419 or www.listservices.com
FAMILY MAGAZINES HOLLYWOOD FANS
The more than 146,000 readers on this list subscribe to entertainment magazines. Mostly married women, these subscribers are avid star watchers and like to stay informed about show business, fashion, and beauty. They have an average age of 45 and an average income of $55,000.
Cost: $70/M
Selects: state, SCF, zip, gender, age, income, phone numbers, mail order buyers
Contact: Midwest Direct Marketing, 913-686-2220 or www.midwestdm.com
MEDICAL PROFESSIONALS AT HOME
The more than 2.1 million medical professionals, with home addresses, on this list include nurses, doctors, pharmacists, chiropractors, speech pathologists, opticians, and dentist/hygenists.
Cost: $95/M
Selects: state, SCF, zip, gender, income, age, child age, telephones
Contact: D-J Associates, 203-431-8777 or www.djassoc.com
WICKS BUSINESS INFORMATION FEMALE EXECUTIVES
This masterfile consists of nearly 133,000 female subscribers/buyers of Wicks Business Information, which publishes several magazines covering topics such as productivity, Internet marketing, hiring, and interviewing.
Cost: $140/M
Selects: state, SCF, zip, business address, home address, six-month hotline, three-month hotline
Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com
AMERICA'S JEWELRY BUYERS
This file consists of more than 1.6 million mail order buyers of watches, jewelry, and custom pieces, as well as buyers of costume jewelry and accessories.
Cost: $75/M for one-time use; $150/M for one-year use
Selects: state, SCF, zip, gender, age, income, number of children, ethnicity, credit-card user, home value
Contact: Dunhill International List Co., 561-998-7800 or www.dunhills.com
NEW MANAGEMENT
SOVIETSKI COLLECTION
A catalog selling vintage artifacts and gift items from Eastern Europe, Sovietski Collection has nearly 49,000 12-month buyers. Customers are largely college educated, with an average income of more than $50,000, and an age range of 45-60; 65% are married, and 80% are homeowners.
Cost: $115/M
Selects: state, SCF, zip, gender, credit/cash, products, dollar select
Contact: Mokrynski & Associates, 201-487-8181 or www.mokrynski.com
TOP BULB
More than 66,000 consumers have purchased projector bulbs, halogen lights, full-sprectrum lighting, and other types of light bulbs from the Top Bulb catalog. Buyers, of whom 50% are women, spent an average of $95 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, dollar amount, six-month hotline, three-month hotline
Contact: Acme List Management, 847-587-1160
NATURE'S AIDE VITAMINS
The more than 12,000 customers of Nature's Aide Vitamin purchased alternatives to traditional medicine in hopes of improving their health. Buyers are active, health-conscious individuals with an average age of 60; they spent an average of $92 an order.
Cost: $125/M
Selects: state, SCF, zip
Contact: Mal Dunn Associates, 845-278-1200 or www.maldunn.com
BASSIN' MAGAZINE
Nearly 329,000 fishing enthusiasts subscribe to Bassin' magazine for instructional pieces on bass fishing, rod and equipment reviews, and travel and vacation guides. Subscribers have a median income of $48,900, and 53% are college educated.
Cost: $90/M
Selects: state, SCF, zip, home/business address
Contact: Worldata, 561-393-8200 or www.worldata.com
INSERT MEDIA
DYNAMIC RESOURCE GROUP PACKAGE INSERT
This program will place inserts in nearly 2.1 million packages annually to customers of Dynamic Resource Group, owner of the Annie's Attic, House of White Birches, and Needlecraft Shop needlework catalogers. Buyers, of whom the majority are women, have an average age of 55 and an average household income of $40,000-$45,000. They have purchased items such as books and supplies related to knitting, quilting, sewing, crocheting, and crafts.
Cost: $65/M
Contact: Direct Media, 203-532-2349 or www.directmedia.com
PREMIER CATALOG BLOW-IN
Blow-ins will be placed in catalogs detailing special offers, products, and services that are sent to members of the Premier Catalog club. Nearly 9.3 million catalogs are sent annually to existing members, new members, and frequent purchasers.
Cost: $30/M
Contact: Leon Henry, 914-723-3176 or www.leonhenryinc.com
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