Business Editors/High-Tech Writers
LINTHICUM, Md.--(BUSINESS WIRE)--March 10, 2004
UK Company Bid-Alot and Dutch Company Jalema Contract for Search Engine Marketing and Optimization Services with the G3 Group
The G3 Group, an internet development and interactive marketing firm, recently signed contracts with two international clients, capping off a three-month debut of the firm's Instant Position web site (www.instantposition.com) that has netted the company an international reach.
Bid-Alot, a UK-based online auction site, and Jalema B.V., a Dutch-based company specializing in filing system solutions for the office, medical, graphic arts and reprographic industries, will use the G3 Group's Instant Position services to analyze, design and enhance the companies' listings on popular search engines on the web.
Search Engine Optimization has become a growing sector of focus for companies that use the web as part of their marketing plan. As search engines have changed listing requirements and algorithms, websites that depend on high rankings on search engines have turned to companies with the insight and knowledge to track the changing industry.
The G3 Group's website, Instant Position, was launched in September and includes free tools and advice for users to analyze current search engine standings and improve website rankings and listings. Since its launch, the site has garnered 4,000 registered users from countries all over the world, including Australia, Brazil, the European Union countries, India and the Philippines.
"The Instant Position website has been drawing attention worldwide. It allows us to reach the entire globe with our free tools for website marketers across the world. It's exciting for us to have such a wide scope and now be pulling in international clients," said Dave Carberry, Vice President for The G3 Group. "The site has only been up five months and averages 1 million hits a month and 1,000 unique visitors each day, without any marketing. That tells us there was a huge need for a company with specialized knowledge in search engine marketing."
Using proprietary techniques gathered from company research, the G3 Group will analyze the keywords and coding Bid-Alot (www.bid-alot.com) and Jalema (www.jalema.com) currently use on their site and provide a comprehensive overhaul for the site that will enhance the web site listings in some of the top web search portals.
"Using our website to find new business is part of our marketing mix, and we wanted to increase our rankings and competitiveness," said Victor Michl, National Sales Manager for Jalema's US operations in Elkridge, MD. "Increasingly, when we would pull up listings based on keywords, we found our No. One competitor listed first, and we didn't even appear. We don't have an IT department or the experience to delve into what can be such a complex topic. The G3 Group, through Instant Position, showed they had the knowledge and experience that can put our site at the top."
The G3 Group is a marketing firm specializing in Internet marketing and software development for advertising and marketing Agencies. The G3 Group provides marketers with a complete end-to-end solution for clients throughout the world. The firm's lead email permission-based marketing system, Targetware, has increasingly garnered attention and praise over the past few years. Major clients using Targetware include Pizza Hut, Seton Hall University, Provident Bank and BGE Home. The firm's newest endeavor, Instant Position, expands the company's product offerings to include search engine optimization services.
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