Business Editors
SYKESVESVILLE, Md.--(BUSINESS WIRE)--March 9, 2004
S&K Roofing, Siding and Windows, Inc. (www.SKroofing.com) today announced new corporate branding and a supporting website. The new initiative - "Worry Free. Guaranteed." - is also the company's new tagline. S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors -- serving the entire Baltimore/Washington DC corridor.
"Analysis of our business revealed that more than 70% of our work comes from repeat customers or direct customer referrals," said Don Katzenberger, president of S&K Roofing, Siding and Windows. "We always knew that our customer satisfaction was very high. However, our customer research illustrated a profoundly high level of customer loyalty for an industry so often viewed with consumer skepticism. This is clearly what differentiates us in this very competitive industry and forms the foundation of our new corporate messaging," he added.
Based on actual customer feedback, "Worry Free. Guaranteed" is officially recognized as S&K Roofing Siding and Windows' mission and customer pledge. "Worry Free" encompasses the fundamental corporate commitment to customer satisfaction, superior workmanship, high-quality products and value.
Revised Website and Internet Marketing
The company's website (www.SKRoofing.com) is updated to reflect the new branding effort. "We now receive a substantial number of inquiries from our website," said Katzenberger. "Our website content has been completely restructured to help prospects get to know us and generate qualified inquiries. Website traffic has increased as a result of aggressive search engine marketing. Internet marketing is now an important component of our overall marketing plan."
Company-wide Marketing Initiative
This new corporate branding initiative is the product of a recently announced strategic marketing agreement with Brave New Markets of Owings Mills, Maryland. The comprehensive marketing outsourcing agreement includes the corporate marketing plan, brand and identity development, print and broadcast advertising, direct marketing, sales force support and website/Internet marketing.
"This is an exciting new initiative," said Marc Waldeck, president and CEO of Brave New Markets. "S&K Roofing, Siding and Windows has one of the most loyal consumer customer bases I have ever encountered. It was natural to key off that loyalty with the new marketing communications. It sets them apart in a crowded marketplace and sets prospective customers' minds to ease."
About S&K Roofing, Siding and Windows
S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors. Family-owned and operated since 1980, S&K provides high-quality exterior home workmanship and customer service that is among the best in the industry. Maintenance-free home exterior services include roofing, siding, windows, doors, gutters and downspouts, custom trim/wrap, decks, and additions. Contact by phone at: 410-795-4400, by email at: info@SKRoofing.com, or learn more at www.SKRoofing.com. MHIC# 21080.
About Brave New Markets
Brave New Markets, Inc. is a marketing-based provider of business acceleration services headquartered in the Baltimore, Maryland metropolitan area. Committed to results, Brave New Markets collaborates with its clients to create Business Acceleration solutions focused on attracting and retaining customers and growing customer value. For more information, contact by phone 410-902-0801, email info@BraveNewMarkets.com or visit www.BraveNewMarkets.com.
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