Business Editors/Travel Writers/High-Tech Writers
JACKSONVILLE, Fla.--(BUSINESS WIRE)--Jan. 21, 2004
SECURE-RES.COM is a leading supplier of Hotel Internet Marketing Services and the owner, operator of the Florida Travel & Tourist Bureau website. The company released their sales results for 2003 this week. Their direct consumer Internet sales exceeded $80 million dollars in online hotel bookings. This represents an increase of 25% in sales revenue over last year.
Joe Hyman, president of SECURE-RES commented, "Our goal is not only to help our hotels generate more sales, but to make sure these sales are as profitable as possible. And, we know direct consumer Internet sales are exactly that! I attribute our hotel's success to their integration of our 'Total Solution' approach to Internet marketing. Our solution is threefold, online reservations, search engine marketing and website optimization. These are all services we provide so the hotel can manage multiple channels more effectively through one service supplier.
"Market projections for 2004 indicate continued, although gradual, improvement in travel expenditures in both the leisure and business segments of the travel market. Hotel rates will inch upward while airfares will remain flat. Use of the Internet by consumers will continue to grow, with projections of Internet sales reaching more than 20% of all travel sales in 2004."
Adding to Mr. Hyman's comments, Richard Walsh Vice President of Sales & Marketing for SECURE-RES stated, "In 2004, we will continue to add services that our hotels need and want. These services will direct more of their business to their own websites. By attracting more direct business the hotels will reduce distribution costs, gain control of their inventory and rates and build guest relations.
"Also in 2004, through our current strategic alliances, we will expand internationally, bringing our services to hotels worldwide. Our mission is to bring our total portfolio of Internet marketing tools and services to every hotel.
Headquartered in Jacksonville, Florida, SECURE-RES specializes in Hotel Internet Marketing Services. These services include a complete portfolio of Internet reservation tools, Internet marketing and Web development services. SECURE-RES also offers its Florida hotels an effective consumer travel portal, Florida Travel & Tourist Bureau (FTTB) where these hotels can market their excess inventory at manageable rates. For details on all SECURE-RES services visit www.SECURE-RES.COM or phone at (904) 389-1130, extension 116.
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