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Home | Articles | Article

Feeling Blue - Bluestreak - Brief Article

Brandweek - October 30, 2000


If you would like to discuss any of the issues raised in this article with hundreds of other webmasters from around the world, please feel free to visit the active discussion forums & post a message.


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When Lowe Lintas Direct and Lowe Lintas Interactive started thinking about a branding campaign for Bluestreak, a Newport, R.I.-based Internet marketing tech company, they landed on the prefix 'blue' and pretty much stayed put.

Launched this month, the campaign features ad execs like Digitas creative director Steve Lynch and John Behrman of Beyond Interactive all sporting shocking blue mohawks under the tagline "I'm blue." Guys, hit the gym, cause if that doesn't grab eyeballs, LL might next try "I'm streaking."

COPYRIGHT 2000 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group

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Past Website Promotion & Marketing Discussions...

Web Titles? Webmaster or Web who is? (30 posts)
by Steve - Last post on: 03-04-04 16:39
Ok - Is there a recognized "web" hierarchy of who's who? What I mean is - what are the steps for webmasters? Is a webmaster like a car jockey compared to a Web Administrator or Internet Coordinator? What defines what and what are all the titles... (Read More)

site review please (another attempt!) (51 posts)
by owen - Last post on: 09-21-04 18:03
http://www.binarybaby.co.uk I know the HTML aint perfect but I've tackled a few of the issues raised here last time I asked, and I think I've improved the layout and navigation so it's a bit clearer. Any comments appreciated. Owen ... (Read More)

Bristol, UK, Harbourside website, Comments please ? (143 posts)
by Trevor George - Last post on: 05-16-04 17:10
I saw this URL http://www.harboursidebristol.co.uk on the side of a ferry-boat in Bristol Docks and emailed the webmaster, to say that I thought it wasn't very user-friendly (especially for those on dial-ups). I'd be grateful for any other const... (Read More)


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