Your business has a website...but what next? That's the question that
many companies are facing as the reality of a solid online presence
has proven to be rewarding for businesses all over the spectrum. It
all comes down to this: Marketing drives traffic and traffic drives
sales. How will your organization learn to maximize your online
marketing efforts and increase sales?
At Frost & Sullivan's First Annual Internet Marketing Conference and
Exhibition, July 18-19, 2000, Hyatt Regency, Monterey, California
www.frost.com/conferences/IMK attendees will explore top Internet
Marketing techniques that have been implemented throughout leading
organizations and have delivered measurable results that work.
Speakers from Northern Light, Market First, Real Media, Adforce,
Juno, L90 and many more will discuss developing a sound mixture of
classic direct marketing, web marketing, and public relations in
order to increase traffic for your site and maximize ROI.
The goals of a successful Internet Marketing campaign builds brand
equity for your organization and keeps customer loyalty high. Learn
how web marketing tools and services allow your company to attract
customers and keep them coming back. Speakers will discuss the
importance of displaying a level of security to your customers in
order to ensure a safe, quality online experience.
Asound Internet Marketing campaign will test the strength of your
organization's business model. Learn what are the best strategies to
implement that balance free content with pay access content. Using
case studies from leading media and content providers, explore
leveraging techniques for content sites in order to satisfy both the
customer and the provider and learn what add-on sales features have
proven to be the most successful.
What separates Internet Marketing from other Marketing strategies is
that it incorporates all aspects of promotions, advertising and
sales. To get the best results, an organization must integrate all
aspects of online and offline efforts. Attendees will learn about
developing a public relations campaign for both print and web media
that increases product awareness and improves your company image.
Develop an online advertising campaign that strategically places your
organization's products and services in front of the customers you
want to do business with. Learn about your customers' interests and
needs through proven relationship management techniques.
At Frost & Sullivan's Internet Marketing Conference and Exhibition,
attendees will discover that an effective online marketing strategy
incorporates all aspects of an organization's business efforts. To
successfully drive customers to your site and increase sales, you
must learn about your customers, your markets and your business all
over again. With the knowledge attained at this event, attendees will
discover that their biggest goals of success have just become
unlimited.
For more information or to register please visit
www.frost.com/conferences/IMK
