Business Editors/Hi-Tech Writers
ALEXANDRIA, Va.--(BUSINESS WIRE)--May 8, 2000
Gloria Steinem would be proud. Betty Friedan would get a kick. Even Oprah should take note. Why? Because women entrepreneurs are succeeding through collaboration, initiative, and plain know-how--right in our nation's capital. Joanna Pineda, Managing Partner of Matrix Group International (http://www.matrixgroup.net) and Anne Holland, CEO of MarketingSherpa.com (http://www.marketingsherpa.com) and are working together to show how new media is providing the ideal arena for feminine achievement.
It all started at an iBreakfast in October of 1999. This monthly event brings together entrepreneurs and VCs from all over the area to judge the merit of "pitches" for dot coms. During this particular iBreakfast, herstory was made. Pineda and Holland began the partnership that led to the launch of MarketingSherpa.com, the hub of a family of sites that caters to the needs of online marketing professionals.
In the course of two weeks, Pineda and her team created eight sites, each of which focuses on a specific eMarketing audience.
MarketingSherpa.com, MarketingSherpa.co.uk, B2Bmarketingbiz.com, eMarketingtoWomen.com, Contentbiz.com, MarketingtoSmallBiz.com, MarketingtoWebMarketers.com, EntertainmentMarketingbiz.com, and FinancialMarketingbiz.com all showcase News and Gossip, Case Studies and other sections that can be dynamically controlled with the click of a mouse.
Matrix Group International designed Holland's sites so that she could alter the content of any one by simply filling out an online form with the latest information.
This design ensures that users will have access to cutting edge marketing strategies in real time, and the staff at MarketingSherpa.com can devote their time to developing killer content and increasing their subscriber base instead of perpetually updating their sites.
Besides the obvious commonality, MarketingSherpa.com chose to work with Matrix to develop their site for several reasons. "We were courted by a lot of Web developers," said Holland, "but chose to go with Matrix Group both because they specialize in database driven sites for start-ups like us. Joanna has a spirit and knowledge of the web that were unmatched at other firms."
Pineda comments, "Our design and database-driven content management system are the perfect companions for Anne's experience and knowledge of eMarketing. The result is a family sites that will benefit marketing professional each time they check the site because Holland and her staff can constantly enrich the sites. The fact that we are both women and are succeeding through collaboration is just icing."
About Matrix Group International:
Matrix Group International, based in Alexandria, VA, specializes in helping organizations gather, store, maintain, disseminate and market their data, information and knowledge. Matrix has built a staff of developers, designers, and usability specialists with over 25 years of combined experience creating Web solutions. http://www.matrixgroup.net http://www.marketingsherpa.com
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