HOUSTON--(BUSINESS WIRE)--Dec. 11, 1995--The 2nd annual Tenagra Awards for Internet Marketing Excellence were awarded today to Federal Express, Ragu, Yahoo!, NetPOST, Software.Net and Virtual Vineyards. The Tenagra Awards are the Internet marketing industry's most prestigious annual award.
According to Cliff Kurtzman, President of The Tenagra Corporation, "These awards provide peer recognition to significant Internet marketing successes over the past year. Each success makes our industry more credible in the public's eye, and recognition of these successes strengthens the industry." Award nominations are made by an international panel of Internet marketing experts and final awardees are selected by Tenagra.
Federal Express (http://www.fedex.com/) was selected for their on-line information center that provides immediate tracking of package status. A huge public relations success, they demonstrated a tight integration between the Web and their business databases. It allowed them to provide a higher level of customer service and reduce their cost of customer support.
Ragu Spaghetti Sauce (http://www.eat.com/), a product of Van den Bergh Foods, Inc., was selected due to their on-line marketing and brand awareness campaign that is both fun and entertaining while allowing them to gather customer opinions and collect valuable information about market trends.
As the most popular organized Web directory on the Internet, Yahoo! (http://www.yahoo.com/) has facilitated Internet marketing by making it possible for Internauts to easily find on-line resources. Originally founded by two graduate students as a hobby, Yahoo! raised the capital to go commercial in 1995.
As the first Media Relations firm on the Net, Eric Ward and his NetPOST(TM) service (http://www.netpost.com/) pioneered the concept of a company specifically devoted to Internet on-line and media awareness campaigns.
By driving costs down and sharing the savings with customers, "Software.Net" (http://www.software.net/), a service of CyberSource Corporation, is a true global business success that could only have happened on the Internet, electronically shipping over 5,000 pieces of software weekly to customers world-wide.
Virtual Vineyards (http://www.virtualvin.com/) has built a profitable business selling wines and gourmet foods on-line. Focusing on small producers, they have demonstrated the potential of the Net to take limited-distribution products to a world-wide market.
Based in Houston, The Tenagra Corporation is a nationally recognized Internet marketing, public relations, consulting and web site design firm. Tenagra projects are excluded from award consideration.
CONTACT: The Tenagra Corporation, Houston
Cliff Kurtzman, 713/480-6300
Email: cliff.kurtzman@tenagra.com
Web: http://arganet.tenagra.com/
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