Business/Technology Editors
CHICAGO--(BUSINESS WIRE)--Oct. 5, 2001
TrueAdvantage Inc., a leading provider of qualified sales leads and sales intelligence services to businesses, today announced its support for Siebel 7, the seventh major release of Siebel eBusiness Applications from Siebel Systems Inc., (Nasdaq: SEBL), the world's leading provider of eBusiness applications software. TrueAdvantage has also joined the Siebel Alliance Program as a Software Partner. Within 90 days of general availability of Siebel 7, TrueAdvantage will submit the integration of it product, Sales Intelligence(sm), for validation with Siebel 7. This integrated solution increases an organization's productivity, maximizes revenue and profit, and significantly enhances customer acquisition, satisfaction, and retention.
Siebel Systems enables software vendors to easily integrate solutions through its open, extensible, advanced Smart Web Architecture. Unlike rudimentary HTML clients, Siebel Smart Web Architecture combines a zero-footprint, browser-based Web client and a user interface with levels of interactivity and usability traditionally available only in Windows applications. The Siebel Smart Web Architecture enables organizations to leverage the industry's best eBusiness applications at the lowest total cost of ownership.
Siebel 7 extends the reach and functionality of Siebel Systems' industry-leading suite of integrated, multichannel eBusiness applications, enabling organizations to translate customer relationship strategy into execution by effectively aligning and rapidly integrating channels, employees and partners. Siebel 7 allows organizations to manage, synchronize and coordinate all customer touch points across the Web, call center, field sales and service personnel, and partner channels.
With the integration of Sales Intelligence(sm) and Siebel 7, joint customers will be able to import TrueAdvantage's Sales Intelligence (SI) Database into Siebel 7, allowing them to access relevant information they need to identify and close new business. Delivered via the Internet or integrated into Siebel 7, TrueAdvantage's Sales Intelligence Database includes: emerging businesses, RFP's/RFQ's, relocation leads, company intelligence reports, purchasing trends and other vital information. The partnership between TrueAdvantage and Siebel 7 will ultimately help businesses increase revenues and reduce the costs to acquire, service and support new and existing customers.
"We have partnered with Siebel Systems to create best-of-class solutions to help sales and marketing professionals find qualified sales leads," said Jaret
Christopher, CEO of TrueAdvantage. "Siebel Systems has raised the bar as demonstrated by the new Smart Web Architecture, including a highly interactive Web client. Upon completion of validation of testing by Siebel Systems, companies using this solution will be able to better serve their clients. Additionally, Siebel 7 users can import sales intelligence from TrueAdvantage to assist in building a pipeline of qualified prospects."
"The partnership between TrueAdvantage and Siebel Systems will allow customers to access relevant information which will enable them to target and close new business," said Catherine Cherubino, Senior Managing Director, Software and Industry Alliances for Siebel Systems.
About TrueAdvantage
Headquartered in Westborough, Mass, TrueAdvantage is the leading provider of sales intelligence and lead generation services to help companies identify and close new business. TrueAdvantage has developed a proprietary database (Sales Intelligence Database) existing of sales leads and sales intelligence. TrueAdvantage's (SI) Database helps sales and marketing professionals by reducing customer acquisition costs, shortening sales cycles, increasing market share, and maximizing revenues. TrueAdvantage's lead generation services are customizable to meet the needs of any business, from small businesses to Fortune 500 companies. Clients include: Qwest Communications, WorldCom, AT&T, Oracle, PeopleSoft, Cisco, among others. Further information is available at www.TrueAdvantage.com or by calling 508-389-9400.
About Siebel Systems
Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
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