NEW YORK--(BUSINESS WIRE)--Aug. 31, 1999 --
MarketFirst(TM), the leader in Web-hosted eMarketing solutions, today announced availability of its new Channel Lead Management Blueprint. This innovative new eMarketing application is designed to streamline the acquisition of leads and effectively distribute them to the channel, leveraging the Internet to give manufacturers and distributors the necessary tools for developing and launching lead generation programs that support channel sales efforts.
The new Blueprint provides a foundation for quickly creating customized eMarketing solutions designed to capture, process and distribute leads to the channel. Resellers are provided with easy to use browser-based tools to accept, track and update leads for more effective management through sales closure. In addition, this powerful new eMarketing application provides reporting and analysis functions that enable MarketFirst customers to close-the-loop on their channel programs knowing how many new sales were generated through individualized reports on each channel partner.
"Rapidly and effectively distributing qualified leads to the right channel partners is crucial to closing a sale," said Russ Henry, vice president of marketing for MarketFirst. "By introducing the Channel Lead Management Blueprint, MarketFirst is enabling real-time distribution in an intuitive, easy-to-manage package. Leading companies such as NorthPoint are using this Blueprint to turn prospects into new customers."
Managing Channel Leads for Greater ROI
NorthPoint Communications, a national provider of DSL networks for high-speed Internet access, has deployed MarketFirst to make it easier for small and medium-sized businesses to research and subscribe to NorthPoint DSL. Using MarketFirst, the company automatically forwards leads to its channel of Internet service providers in 25 major U.S. cities. Leads are more efficiently distributed and additional qualifying information is attached to them, making it faster and easier for NorthPoint channel partners to serve customers. MarketFirst also allows NorthPoint to provide customers with ongoing information and news about DSL through a series of automated e-mail messages sent upon the customer's request.
"MarketFirst's Blueprint enabled NorthPoint to launch an automated marketing platform to help meet the growing demand for DSL service," said Judy Levine, vice president of marketing at NorthPoint Communications. "Working with MarketFirst, NorthPoint is able to simplify the DSL purchase process for small businesses, generate well-qualified leads and sales for our ISP partners, and increase the overall efficiency of our marketing."
Pricing and Availability
Available immediately, the MarketFirst Channel Lead Management Blueprint is designed to enable companies to quickly develop automated marketing campaigns using "best practice" templates built on the knowledge and proven tactics of highly successful marketing experts from a broad range of industries. Designed for use by non-technical marketing professionals, the Channel Lead Management Blueprint allows marketing and sales managers to develop and execute Web-based campaigns with minimal IT support.
The MarketFirst Channel Lead Management Blueprint is available as a Web-hosted solution value priced between $5,000 and $25,000 per month and as an enterprise solution priced between $50,000 and $250,000.
About MarketFirst
MarketFirst is the leading provider of comprehensive, closed-loop, eMarketing solutions designed to leverage the Internet and deliver measurable value to corporate marketing programs. MarketFirst can either be fully integrated into the corporate information architecture or delivered as a Web-hosted service. MarketFirst is the industry's first eMarketing solution delivering business-to-business marketing campaigns via the Internet. Leading companies such as Clarify Inc., Sun Microsystems, Inc., W.R. Hambrecht + Co, NorthPoint Communications, Manugistics, USWeb/CKS, Merisel, Harbinger, and Marimba have standardized on MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively.
MarketFirst is a privately held company with headquarters in Mountain View, California. More information is available at 888-mkt-first (1-888-658-3477), or on the World Wide Web at http://www.marketfirst.com.
Note to Editors: MarketFirst, MarketFirst Marketing Architect, eMarketing Blueprint, eMarketing Enterprise Solutions, and eMarketing Hosted Solutions are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
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