Business Editors/High-Tech Writers
iForce Partner Summit 2004
SAN DIEGO--(BUSINESS WIRE)--April 20, 2004
The MOCA Division of Arrow Electronics, Inc. (NYSE:ARW), a leading Sun Microsystems, Inc. channel development provider, today announced its exclusive sales and marketing management tool, known to iForce Partners as Vortex, will be 16 times more powerful than the earlier version, with over 480,000 end-user contacts to be added to its database in the coming weeks.
Previously, Vortex contained 30,000 end-user contacts sourced from the Harte-Hanks CI Technology Database. The MOCA Division has inked an agreement that will increase this number by over 1600 percent so that iForce Partners can execute more robust lead generation campaigns than ever before.
"We had such a positive response when we boosted our offering to 30,000 contacts that we decided an enhanced agreement in support of our partners would be a wise investment," said Rich Severa, president, MOCA Division. "Undoubtedly, Vortex is one of the most powerful and expansive sources of marketing leads available in the channel today."
Using Vortex, Arrow's Sun iForce Partners will have instant access to end-user profile data in the entire Harte-Hanks CI Technology North American database and can search for qualified leads based on applicable parameters. In addition, because Arrow has re-licensed all previous lists on behalf of resellers, partners can reuse leads purchased for previous marketing campaigns and also have access to all lists dating back to January 2002.
This means that each lead purchased by Arrow's iForce Partners are automatically updated every quarter, and can be used for multiple campaigns at no extra charge.
About the North American Computer Products group of Arrow
Electronics
The North American Computer Products group of Arrow Electronics, Inc. (NYSE:ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM customers in North America. Based in Englewood, CO, the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA, Enterprise Storage Solutions) and OEM Computing Solutions, which serves complex and industrial OEM customers. Visit us at www.arrownacp.com.
Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 850 separate editions reaching more than 10 million households in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call 800-456-9748.
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