Business Editors
PHILADELPHIA & SEATTLE--(BUSINESS WIRE)--April 7, 2004
DTC National Advertising Awards selects i-FRONTIER as Gold
Medal winner for Best Non-Branded Web Site
i-FRONTIER, a Philadelphia-based interactive agency and operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced its selection as the Gold Medal winner for "Best Non-Branded Web Site" at the DTC (Direct to Consumer) National Advertising Awards. i-FRONTIER received top honors for its design, development and launch of eMedicine's Consumer Health Web site (www.eMedicineHealth.com).
DTC National is a publishing, conferences/training and consulting company specializing in consumer marketing of pharmaceuticals. The Fourth Annual DTC National Advertising Awards presented March 31, selected Gold Medal winners in 11 categories for creative excellence in DTC Communications.
"The opportunity to work with eMedicine on the design, development and launch of eMedicineHealth.com has been tremendous," said Brad Aronson, president of i-FRONTIER. "Our team is extremely proud of the eMedicine effort and delighted by DTC National's prestigious advertising award."
i-FRONTIER's design and development of eMedicineHealth.com brought the largest and most current Clinical Knowledge Base available to physicians and health professionals to the public. At launch, eMedicineHealth.com included more than 6,000 pages of medical content for consumers.
i-FRONTIER, is the largest online media buyer in healthcare and has been named by Forrester Research as one of the leading interactive agencies for the healthcare industry. i-FRONTIER works with some of the industry's best known healthcare and pharmaceutical clients including AstraZeneca, Wyeth and Aventis.
In addition, The Philadelphia Advertising Club recently selected i-FRONTIER for the 2004 ADDY for "Best of Interactive." The 2004 ADDY Awards were held in early March.
About i-FRONTIER
Founded in February of 1996, i-FRONTIER (www.i-FRONTIER.com) is an interactive advertising agency and operating unit of aQuantive, Inc. (Nasdaq:AQNT). One of the pioneers in the realm of online marketing, the Philadelphia-based firm provides integrated e-marketing services including strategic consulting, Web development, media planning and buying, online advertising creative, ad tracking, e-mail and loyalty marketing, and search engine marketing. i-FRONTIER clients include Alaska Airlines, AstraZeneca, Wyeth and Aventis. i-FRONTIER is committed to Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of ad serving cookies go to: www.networkadvertising.org.
About eMedicine
eMedicine.com, Inc. owns and markets the eMedicine Clinical Knowledge Base, the first peer-reviewed medical reference developed specifically for online use, consisting of clinical review monographs for more than 6,500 conditions. More than 10,000 physician authors and editors contribute to the eMedicine Clinical Knowledge Base.
The company's major product offerings are eMedicine.com (www.eMedicine.com), one of the most heavily trafficked professional medical Web services; iMedicine.com (www.iMedicine.com), an enhanced point-of-care knowledge product for healthcare institutions; eMedicineHealth.com (www.eMedicineHealth.com), a lifestyle, wellness and disease resource for consumers; CME Plus custom Continuing Medical Education (CME) development and distribution for the pharmaceutical industry; the eMedicine Learning Center with CME and Continuing Education (CE) services for hospitals; and content licensing for clinical decision support systems. eMedicine has the largest repository of CME/CE on the Web, with nearly 40,000 hours available to physicians, nurses, pharmacists, and optometrists.
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