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Home | Articles | Article

South Florida Interactive Marketing Association Holds April Program ''Search Engine Optimization''; Join Us as We Search for 'Elvis' Online

Business Wire - April 8, 2004


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Business Editors

FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--April 8, 2004

The South Florida Interactive Marketing Association (SFIMA), a forum for interactive professionals, business and educators presents its next monthly program entitled "Search Engine Optimization." The event will take place Thursday, April 8, 2004 from 6:00 p.m. to 8:30 p.m. at The Tower Club, 100 SE Third Avenue, 28th Floor, in Fort Lauderdale. The event is free for SFIMA members with paid membership and $39 for non-members. Special student rates are $15 for undergraduates and $25 for graduate students with valid ID. To register for this event, visit www.sfima.com or call 305-444-2181 for event questions only.

"The king might be dead, but his name lives on as a keyword in search engine marketing for collectibles," said SFIMA President Sheryl Gatto.

The program speaker, Steve Milo, director of e-commerce business development for the Hamilton Collection, a division of the Bradford Group (Bradford Exchange, Ashton Drake and Collectiblestoday.com) will explain how to maximize search engine marketing dollars whether your company is looking for a break or is already a big star.

The sponsor for the event is BeyondROI(TM) LLC (www.beyondroi.com), a nationally recognized Internet consulting firm providing web site services for small and medium-sized businesses that traditionally have been available only to large corporations with big budgets.

SFIMA

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, business and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit www.sfima.com.

SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program; Atlas DMT (www.atlasdmt.com), a provider of innovative online campaign management and ad serving solutions for marketers; and Yahoo! (www.yahoo.com), the most visited site on the Web.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2004 Gale Group

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