Business Editors & Technology Writers
OSLO, Norway--(BUSINESS WIRE)--Nov. 11, 2002
Lycos and PositionTech to be the First
Major Distributors of Expanded Service
Fast Search & Transfer(TM) (FAST), a leading developer of search and real-time alert technologies, today announced that FAST PartnerSite(TM), a powerful index inclusion service that drives highly qualified traffic to websites, now includes advanced reporting features to enable web site owners to track the return on investment (ROI) of their online marketing campaigns.
FAST PartnerSite offers 24-hour web site inclusion and refresh within FAST Web Search(TM), one of the world's largest search indexes utilized by some of the world's most trafficked search engines, portals and destination sites, thereby reaching over 100 million monthly unique users worldwide.
Lycos and PositionTech will be the first major distributors in the U.S. to offer the expanded FAST PartnerSite service. Lycos, a current distributor of FAST PartnerSite through its Lycos InSite(TM) suite of search marketing services, will be deploying these advanced reporting features via their InSite Select product. PositionTech will extend the FAST technology by providing a robust reporting interface via their Direct Submit offering, which includes daily traffic totals and search term queries. Other distributors of FAST PartnerSite include Lycos Europe and Momentum Solutions.
"Lycos has had tremendous success with InSite Select, our paid inclusion platform, which launched early this year. We are excited to integrate the new capabilities of FAST PartnerSite and bring these powerful features to the thousands of InSite customers," said Tom Wilde, General Manager Search Services for Terra Lycos.
"PositionTech is excited to be a distribution partner for this expanded service, which offers a highly targeted and economical marketing program for web site owners," said James Stob, CEO of PositionTech. "The newly integrated reporting suite expands this service to a wider audience, and delivers to customers a powerful tool to measure the benefits of being listed within the FAST Web Search index."
"FAST relies on distribution channels such as Lycos and PositionTech to target their unique customer bases, allowing FAST to focus on what we do best -- provide industry leading `engine under-the-hood' search technology to our clients and partners," said Stephen Baker, FAST's VP of Search Marketing Services. "These advanced new features in FAST PartnerSite provide web site owners the measurement tools needed to track online marketing program effectiveness and expands the value of this exceptional service."
FAST PartnerSite is an integrated marketing tool that drives highly qualified and targeted search traffic to web sites desiring to be more visible to their target audience with guaranteed 24-hour web site index inclusion through FAST's network of global portal partners, including InfoSpace (Excite, Dogpile, WebCrawler and MetaCrawler, as well as other InfoSpace search distribution relationships), Lycos Europe, Eniro (formerly Scandinavia Online), T-Online, Terra Lycos, Tiscali, and AlltheWeb.com. Ensuring the most important and time sensitive content is available to web searchers, FAST PartnerSite provides customers an opportunity to drive targeted customers to their sites, increase revenue, reinforce brand, and strengthen customer loyalty. FAST PartnerSite now includes advanced reporting features enabling web site owners to track referrals from the FAST Web Search index, and refine their site to maximize relevant referrals.
The FAST relevancy algorithms used to power search results are not affected by the presence of paid-for content. All web pages indexed by FAST are ranked according to industry-leading search algorithms, and FAST PartnerSite customers do not receive preferential ranking within the index. FAST PartnerSite ensures that customers' most up-to-date web site content is included within the FAST Web Search index, and maintains a strict anti-spam policy.
For further information about FAST PartnerSite or to register as a user, please visit www.fastsearch.com/partnersite. Information about the types of content included within the FAST Web Search index can be obtained by visiting www.alltheweb.com/info/aboutresults.html. To learn more about Lycos InSite visit http://insite.lycos.com. To learn more about PositionTech's suite of products, please visit www.positiontech.com/fast.
About Terra Lycos
Terra Lycos is the largest global Internet network operating in 43 countries in 20 languages, reaching 115 million unique monthly visitors worldwide. The group, which resulted from Terra Networks, S.A.'s acquisition of Lycos, Inc. in October 2000, operates some of the most visited Web sites in the US, Canada, Europe, Asia and Latin America and is the largest access provider in Spain and Latin America.
The Terra Lycos network of sites includes Terra in 17 countries, Lycos in 26 countries as well as other sites such as Angelfire.com, Atrea.com, ATuHora.com, Azeler.es, Bumeran.com, Direcciona.es, Emplaza.com, Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com, and Wired News (Wired.com), among others.
With headquarters in Barcelona and operational units in Madrid and Boston, Terra Lycos is listed on the Madrid (TRR) stock exchange and on the NASDAQ (TRLY) electronic market. For more information, please visit our corporate Web site at http://www.terralycos.com.
About PositionTech
Position Technologies is the leading provider of search traffic solutions. Since 1995, Position Technologies has been providing businesses a comprehensive set of solutions to fully manage their search engine visibility and web site traffic. The company's proprietary SpiderDex(TM) technology is unique in its ability to crawl and analyze web site content for improved search engine visibility. Over 50,000 web sites around the world have gained prominence in the major search engines through the services of Position Technologies.
Position Technologies search engine partners include FAST, Inktomi, AskJeeves/Teoma, and AltaVista. Position Technologies serves a wide range of global clients, including About.com, AT&T, GE Financial and Procter & Gamble. Position Technologies is headquartered in Chicago, IL, with offices in the UK and Australia. For more information about Position Technologies please visit http://www.positiontech.com or call 1-630-232-0446.
About FAST
Fast Search & Transfer (FAST) creates the real-time search and filter technology solutions that are behind the scenes at some of the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform spans both Internet and enterprise customers, and elevates search to unprecedented levels. FAST closes the gap between information and action, connecting people to the relevant information they seek regardless of medium, in turn driving revenue and reducing total cost of ownership by effectively leveraging IT infrastructure for our clients and world-class partners. FAST search technology is currently deployed by a wide range of global customers and partners including AT&T, BroadVision, CareerBuilder, Chordiant, Dell, Freeserve, IBM, InfoSpace, Reed Elsevier (Scirus.com), Reuters, T-Online, Terra Lycos, and Tiscali.
FAST has operations in the United States, Europe (Norway, Germany, UK), and Japan, and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. Please visit www.fastsearch.com for more information or see FAST in action at our technology showcase www.alltheweb.com.
(c) 2002 Fast Search & Transfer ASA - Fast Search & Transfer, FAST, and the FAST four-colored logo are trademarks of Fast Search & Transfer ASA. All rights reserved. FAST disclaims any proprietary interest in the marks and names of others. All other trademarks mentioned in this document are the property of their respective owners.
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