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Eloqua Converts Website Traffic Into Live Product Demonstrations With WebEx; Marketing and Sales Automation Provider Uses Web Communications to Convert

PR Newswire - February 16, 2004


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SAN JOSE, Calif., Feb. 16 /PRNewswire/ -- Eloqua Corporation, a provider of marketing and sales automation solutions and services, is using the web communications services of WebEx Communications to increase sales by giving one-to-one product demos to website visitors. Eloqua's sales team uses its own Eloqua Conversion Suite solution to monitor website traffic, and based on custom business rules, automatically notify the appropriate sales person. The sales person can then engage the visitor in a chat session and invite them to view a brief product demonstration via WebEx. By tracking marketing campaigns, website traffic and prospect behavior, Eloqua is able to give each visitor a personalized, targeted demo using the WebEx service, dramatically accelerating the sales cycle and boosting sales.

"We try to convert every email into a website visit, every visit into a chat session and every chat session into a demo via WebEx," said Mark Organ, CEO of Eloqua. "Eloqua provides real-time analytics to marketing people and actionable data to sales teams, and WebEx give those teams the ability to instantly demonstrate the product over the Web."

"Solutions like Eloqua Conversion Suite are helping companies accelerate the sales cycle and increase revenue," said David Berman, vice president of corporate sales for WebEx. "Eloqua is a great example of how intelligent companies are using the Web to communicate with customers and increase sales."

Eloqua offers a range of marketing and sales automation solutions and services to help businesses accelerate each stage of the sales cycle. The award-winning Eloqua Conversion Suite is designed to deploy quickly and easily, and can integrate with a company's existing CRM solution or stand-alone. Eloqua Conversion Suite is comprised of four hosted modules: Marketing Conversion enables marketers to track online and offline campaigns in real-time; Sales Conversion provides sales professionals with real-time prospect behavior and digital collateral distribution capabilities; Site Conversion offers website traffic analytics and web-based chat; Hypersite creates individual, profile-driven website content for customers and prospects.

WebEx manages a global network over which it delivers a range of web communications services including services for web conferencing, Web-based support, remote training and online events. WebEx provides its services to corporations, technology companies and telecommunication providers worldwide.

All of WebEx's services are built on the MediaTone(TM) communications platform and delivered through the WebEx MediaTone Network, the only global network specifically designed for high-speed Web communications.

About Eloqua Corporation

Founded in 1999, Eloqua Corporation is a leading provider of sales cycle acceleration solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit http://www.eloqua.com/ or dial 866-FAST-ROI (327-8764).

About WebEx Communications, Inc.

WebEx Communications, Inc. is the world's leading provider of Web communications services. WebEx is used across the enterprise in sales, support, training, marketing, engineering and product design. WebEx provides carrier-class services using its MediaTone communications platform deployed over the WebEx MediaTone Network, a high-speed global network specifically designed for real-time Web communications. With its unique information- switching technology, multimedia capabilities and standards-based APIs, MediaTone is the dial tone for Web communications. WebEx Communications is based in San Jose, California and has regional headquarters in Europe and Asia. Please call toll free 877-509-3239 or visit http://www.webex.com/ for more information.

NOTE: WebEx and MediaTone are trademarks and/or registered trademarks of WebEx Communications, Inc.

CONTACT: Colin Smith of Antenna Group, +1-415-977-1912, or colin@antennagroup.com, for WebEx

Web site: http://www.webex.com/

COPYRIGHT 2004 PR Newswire Association, Inc.
COPYRIGHT 2004 Gale Group

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