CAMARILLO, Calif., March 18 /PRNewswire/ -- workcompcentral.com, Inc., a highly acclaimed workers' compensation information service, announced today that StrataCare, a leader in medical bill review and cost containment technology, secured another term of premium on-line advertising services.
Workcompcentral has provided StrataCare custom online advertising services that include multiple-page banner ads, online directory listings and real-time reporting features since February 2003. Last month, StrataCare signed a contract to extend these services for the next term.
"StrataCare is growing at a dramatic pace. Reaching our target markets, increasing brand awareness and communicating our value proposition are critical to driving this growth," said Jody G. Thompson, Chief Operating Officer for StrataCare. "Workcompcentral.com has played a key role in directing website traffic to stratacare.com and delivering new business opportunities via the Internet."
"Having a long-term advertising relationship with an organization of StrataCare's stature and market strength speaks volumes about workcompcentral.com's value as an advertising vehicle," said David DePaolo, President & CEO of workcompcentral.com. Targeting the professional workers' compensation market, workcompcentral.com enables service providers to deliver their message in an environment that is populated by a large pool of their most desirable prospects. As the single greatest concentration of workers' compensation knowledge and professional tools on the Internet, workcompcentral.com's subscriber base consists of over 13,000 claims professionals, attorneys, doctors, agents, brokers, and others who make or influence the purchase of countless work comp products and services.
"StrataCare is pleased to continue our investment in this type of Internet-based marketing vehicle and expects even greater results in 2004," said Thompson. Thanks to numerous satisfied users who refer their colleagues to the site, Workcompcentral's subscriber base continues to grow by 10-15% each month. Contributing further to advertising visibility, users visit more frequently and spend more time on workcompcentral.com than other sites to take advantage of dynamic features including news, discussion forums and calculators.
Skyrocketing popularity and innovative advertising solutions that are unsurpassed in the work comp industry have tripled workcompcentral.com's advertising sales in 2003. "With the relentless growth we've already experienced this year, I have no doubt that this will be our best year for advertising so far," concluded DePaolo. "Increasing site traffic means greater returns for our advertisers, and we are proud to have longstanding relationships with clients such as StrataCare with whom we can share our success."
About StrataCare
Founded in 1998, StrataCare provides Windows and Browser-based national bill review software solutions to the workers' compensation payer community. StrataCare's service division, CareSolutions, offers national electronic and mail-in bill review services. The companies have quickly become among the most respected players in the workers' compensation bill review industry, servicing clients in the insurance, third party administrator (TPA), managed care and self-insured markets. StrataCare is also a Certified Microsoft Partner. For more information, visit the company's Web site at http://www.stratacare.com/, or call 800-277-6512.
About workcompcentral.com
workcompcentral.com, Inc. acquires and disseminates information and data concerning the workers' compensation industry for insurance carriers, TPAs, employers, attorneys, medical vendors, injured workers and vocational professionals. Providing industry news, legal resources, calculators, state data interactivity and other time and money saving professional tools, workcompcentral.com features the single greatest concentration of workers' compensation knowledge in the industry through its network of professionals. For more information, visit http://www.workcompcentral.com/
CONTACT: David DePaolo, President & CEO of workcompcentral.com, Inc., +1-805-484-0333, fax +1-805-484-9322, david@workcompcentral.com
Web site: http://www.workcompcentral.com/
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