From the category archives:

Search Engine Optimization

New Domain, Sub-Domain, Or New Directory?

by Internet Marketing15 February 2010 Search Engine Optimization

“My daughter is now full time in the family web business so we’re setting her up with a blog whose theme will be about her backyard poultry keeping. Now I’m not sure of the best way to proceed. I’ve got 3 options:

Set up a completely new domain for her – which I could link to [...]

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Finding New Search Terms Worth Targeting For SEO…

by Internet Marketing4 February 2010 Search Engine Optimization

Hi Duncan, as you know, I run a very popular web site about growing vegetables on allotments in the UK. I rank very highly for key phrases including the word “allotment” or “vegetable growing”.
Recently I realized that I was on page 3 of listings on a search for “Grow your own” which is apparently quite [...]

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Keyword Density In Squeeze / Landing Pages

by Internet Marketing23 October 2009 Search Engine Optimization

“Duncan, When setting up a squeeze page, where do you put the keyword list (for search engine optimization)? Take care! ~ Eddie
Hi Eddie,
Getting a single highly focused page (i.e. a squeeze page or landing page) ranking well in the search engines is certainly more difficult than a standard web page.
As you’ve discovered you’re limited to [...]

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Do Top Search Engine Rankings Increase The Chance Of Top Rankings For Additional Terms?

by Internet Marketing22 October 2009 Search Engine Optimization

“Okay, Duncan, here’s a less-asked question. Does getting onto Google page one for one long tail keyword make it any easier to get onto page one for a different but related long tail keyword? Or does each page one listing stand on its own entirely, with no linkage to other top listings from that same [...]

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Search Engine Optimization – Good Things Take Time

by Internet Marketing12 October 2009 Search Engine Optimization

There’s an ad (commercial) on television here in New Zealand for a popular brand of aged cheese (it’s aged for a minimum of 12 months before it’s offered for sale).
It goes something along the lines of this – and bear with me here – this is more important to search engine optimization than it might [...]

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Search Engine Optimization For Geographical Locations & Keywords

by Internet Marketing7 October 2009 Search Engine Optimization

“Hi Duncan. I run a small web development business providing LOCAL businesses affordable web development. My problem is local geographical keyword research and development… for example, would Google consider:- “Rosebud Plumber” “Mornington Plumber” “Frankston Plumber” a spam situation on the phrase “plumber” and if so… how would I go about on and off page optimization [...]

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Duplicate Content Penalty After Social Bookmarking

by Internet Marketing30 September 2009 Search Engine Optimization

“Hi Duncan I do have a question: After many years of developing my own sites and a few client sites, and, by good luck or well written content, I have had every page on every website indexed by Google.
Until now. For the very first time I started a bookmarking (linking) campaign a few weeks [...]

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Search Engine Rankings For Multiple But Unrelated Themes

by Internet Marketing30 September 2009 Search Engine Optimization

“Hey Duncan, Glenn Twiddle here. My question is this. If you rank really well for certain keywords, and your site kind of lends itself to being suitable for a variety of niches, say you are number one on Google for ‘real estate sales training’, and you wanted to also rank for ‘hypnosis training’ or something, [...]

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