Online Marketing Today

By Justin Handley – Resident Testing, Tracking & Conversion Expert  A couple of days ago MarketingExperiments.com released an amazing video on the distilled knowledge of over 200 marketing experiments into three simple principles. If you haven’t heard of them, MarketingExperiments.com holds what is possibly the largest archive of marketing split test results that exists.  As [...]

By Justin Handley – Resident Testing, Tracking & Conversion Expert I just got an email from one of the top testing institutes in the country trying to sell one of their courses, and they said that to their surprise, the lack of knowledge in online testing wasn’t in figuring out how to set up split [...]